Transforming the Experience of Light
As our visual identity work is currently in progress, we have been updating the web assets to be more immersive and visual while keeping branding flexible enough to support a new design system. This project is in progress.
Designers: Claire McCullen, Kevin OLeary Videographer: Scott Edwards Copy: Monica Perriera
Video Case Studies
Art direction and management of shoots for our brand advocates and partners.
Here is my original pitch to leadership on my process and some rough preliminary approaches to brand expression.
Site Design Recommendations
My initial thoughts on reworking the legacy Ketra site.
Residential Brochure
Expressing the brand promise and value proposition for Ketra light to consumer audiences
