End of an Ear is something of an institution here in Austin. Formerly known as 33 Degrees, it has served independent music fans for more than 20 years. They have recently relocated and expanded. This is a proposal for a new brand system that modernizes the organization while holding true to the legacy visual identity.
Brand elements reference vinyl records, but also connote a pathway into sound as the record store is a place where one goes to experience new music. It was important that brand elements were flexible enough to be deployed across genres.
The e-commerce site displays recent acquisitions of vintage records and new releases side-by-side. This merges the functionality of multiple social channels as currently utilized by the shop. The search function is prominently displayed; as this is where many people go first. Various wayfinding elements, such as, "staff picks," help to translate the physical shopping experience online. Campaign areas are simple, large and duotone to drive users towards content.
